MCD – McDonald’s Corp. (Last:92.72)

This week’s commentary implies that McDonald’s shares are an attractive long-term short. Most immediately, the stock looks primed to fall to the 85.53 Hidden Pivot target shown. The fact that the stock market’s powerful short-squeeze has lifted the stock somewhat makes the bet even more enticing. Accordingly, I’ll suggest shorting two round lots anywhere above the 91.42 midpoint pivot (i.e., the red line). Use a stop-loss equal to one-third of whatever you stand to gain if the stock were to fall to the target from the price where shorted.  This is the “mechanical entry” tactic I have often alluded to in the chat room and which I teach as part of the Hidden Pivot Course.  If you prefer to use options, buy the Jan 17/Oct 31 85 put calendar spread 16 times for 0.70 or better. Our goal will be to reduce risk to zero or less by rolling the spread forward, shorting the nearest weekly calendar spread each Friday. _______ UPDATE (11:28 a.m.): With the stock up somewhat this morning — don’t these guys read? — lower the bid to 0.68, and decrease it by 0.01 for each 5-cent gain in the stock above 91.86. _______ UPDATE (7:43 p.m.):  The spread closed at 0.70, but there’s not much more we can milk from it, since the October calls we’re trying to short closed at 0.03. Traders who have yet to act should wait to buy eight Jan 17 85 puts ‘naked’ with the stock trading near the 92.59 target shown. Those who are long the spread should first try to cover the short puts with a 0.01 bid, day order. If the order is filled, sit tight for the time being. _______ UPDATE October 28, 10:45 a.m.): The stock gapped up 61 cents on the opening to a spike high at 92.61 that lay just three cents from our target. Subscribers reported paying anywhere from 0.62 to 0.67 for the puts, but absent the aggressive Rick’s Picks bid for a relatively quiet, illiquid series, they should have sold for closer to 0.50.  Anyway, I’m now suggesting that you spread off the risk by offering Jan 17 82.50 puts short for 0.56. To avoid crushing these little daisies, let no Rick’s Picks subscriber put up an offer until others have bid 0.52 or better. _______ UPDATE (5:45 p.m.): Forget about spreading off the puts. Assuming a middling price of 0.65 was paid for them, simply use a stop-loss at 0.49.  Our beautifully targeted entry three cents from the top of a 60-cent opening-bar gap should have allowed us to easily spread off the entire risk of our position, since MCD dropped by nearly $1 following the bull-trap opening bar. However, because a heavy convergence of Rick’s Picks bidders pushed the puts we bought into the stratosphere to begin with, and because MCD is getting goosed by the short-squeeze on the broad averages, we’ll set a firm limit on risk and stick with it. ______ UPDATE (October 29, 9:09 p.m.): The position was stopped out for a theoretical loss of $128.  We’ll get out of the way of this erstwhile glue horse for now, since its brazen distribution is benefitting from a short-squeeze that has pushed the broad averages sharply higher.