Some city and county employees and school districts are taking dramatic steps to try to solve their budget problems.
The Sacramento County, Calif., sheriff’s deputies union is using mobile billboards, mailers and radio and newspaper ads with vivid images and messages in a bid to avert more layoffs. The campaign includes a photo of a child with an adult’s hand over its mouth and the words, “Your child could be at risk!” Another shows a masked man breaking through a door and asks, “Do you feel safe?”
via Ads are latest weapon to scare off layoffs – USATODAY.com.