Taking a Flyer on Kodak

On rare occasions, Rick’s Picks will offer a 30-to-1 horse to subscribers who want to take a flyer. This time, it is Kodak that is the object of our greed. The stock has been trading erratically on the prospect of a favorable settlement of a patent case brought against Apple and Research in Motion. Winning the lawsuit would be a big score for Kodak, since licensing fees worth as much as a billion dollars are at stake.  Not bad for a company that almost went out of business because it failed to foresee the digital revolution in photography. Because the Rochester, NY firm still holds 11,000 patents, more than a thousand of them in digital imaging, its very survival hinges on aggressive licensing of intellectual property.

Although we have no strong feelings right now about EK shares, a longtime reader of ours who sometimes sends us hot tips thinks “EK to win” looks like a good bet. The tipster, Phil C., affirmed his enthusiasm yesterday in an e-mail that we duly conveyed to subscribers in the chat room. (Don’t subscribe? Click here for a free trial.) The breathless subject header read as follows: “Two-Minute Warning, Crunch Time. Ninth Inning”. As for the message itself, it was bursting with hopefulness, although understandably lacking in guarantees: “Whichever sport you choose, this is the crucial time to take maximum advantage of the opportunity in EK. Either a settlement gets announced at any moment, or the ITC rules after Thursday’s close in the US. I believe the chart says the stock is going higher. The catalyst of the decision/settlement only determines how fast and to what level the stock rises? As indicated previously, $5 is the short term minimum target. I now believe that in the intermediate term $6 is possible with an eventual longer term target of $8 possible. If you’rw not in with a decent size position, make it so.”

A Fat Covered Write

Okay, but tell us how your really feel, Phil. The recommendation evidently was not lost on Rick’s Picks subscribers, several of whom declared in the chat room that they’d bought the stock for a quick pop. One whom we actually talked with said he’d acquired 30,000 shares — not on the basis of Phil’s tout, but because he’d been following Kodak stock for a long time and mildly liked the company. We should note as well that the subscriber, rather than simply buying the 30,000 shares outright, sold 300 July 3.5 calls against them for around 35 cents apiece. They are trading with an implied volatility exceeding 120, which is a fat premium for a three-week wait. Covered-writing the calls against stock trading for 3.50 is equivalent to buying EK for 3.15 – which, if you’re neutral-to-mildly-bullish on Kodak is pretty tempting. Of course, if Kodak’s suit is rejected, it’s quite conceivable that despairing speculators could push the stock below $3 before traders know what has hit them. One more note – a purely technical one: Our proprietary Hidden Pivot Method of analysis suggests Kodak shares could reach $4.01 over the near term if they are able to close above 3.52 for two consecutive days.

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  • Jay mail July 1, 2011, 9:39 pm

    This article was irresponsible at best. What a foolish bet to peddle. Nice try at a pump and dump rick. You dumped all over people who trusted you. You Scammer.

  • NumberKruncher June 30, 2011, 11:36 pm

    Well, the ruling is out on Kodak. Some good, some not, some neutral. EK stock is falling like a really heavy rock thru thin air. Look out below…

  • Dave June 29, 2011, 8:53 pm

    While internet info isn’t always trustworthy, read through the EK message board on Yahoo where many have been following this stock closely for years and overlook the usual BS antics. Some good insight here.

    http://messages.finance.yahoo.com/Stocks_%28A_to_Z%29/Stocks_E/messagesview?bn=5935&vmode=1

  • nonplused June 29, 2011, 6:57 pm

    I thought Kodak invented digital photography? Oh well, I guess Uncle John’s Bathroom Reader isn’t always the best source of information.

    • John Jay June 29, 2011, 8:22 pm

      nonplussed,
      Even if Kodak did invent digital photography, they may have missed the boat anyway. I watched a PBS show once about the birth of the PC. If I remember correctly Xerox had developed the whole PC platform, including the mouse and graphic interface, and then did nothing with it and gave away the technology. Then Bill Gates bought the DOS platform from some engineer for $50,000. Then Bill Gates mom got him face time at IBM to license DOS to them. I think she was friends with some IBM big shot. The rest is history. Xerox and IBM thought the market for a PC was very limited.

  • Dale June 29, 2011, 12:17 pm

    The EK infringement case brings “bad” memories of another case which dragged to for more than 10 years.

    The Rambus infringment case against “every memory chip maker in the world” was supposed to be a sure thing, and in the end, they did win their case. From the time they settled with Hitachi until they finally settled with the last hold out, Samsung, for next to nothing RMBS dropped from $127 to $3.08. Having won the last suit, the stock rose to $26 and is now $14.33. Fred Hager once had a $1000 target by 2007 if patents were upheld’

    The only people who have made serious money on Rambus were the litigators.

    PS. I think it is still involved in an Anti-trust suit that is suppressing its share price.

  • Rich June 29, 2011, 8:25 am
  • Benjamin June 29, 2011, 6:24 am

    “Not bad for a company that almost went out of business because it failed to foresee the digital revolution in photography. Because the Rochester, NY firm still holds 11,000 patents, more than a thousand of them in digital imaging, its very survival hinges on aggressive licensing of intellectual property.”

    Some sort of O/T nitpicking on my part, but wouldn’t those 1,000+ patents be indicative that Kodak _wasn’t_ blind to the digital revolution?

    On another sort of O/T note… Is it just me, or does the language and location of cls 8 in Article I section 8 of the Consitution imply that infringements are the actuall acts of piracy and smuggling (and not idea ownership, over which domestic enterpreneurs are supposed to bicker over in the courts)?

    • Rick Ackerman June 29, 2011, 6:56 am

      Kodak was in the throes of a five-year rollout of SAP enterprise software in the late 1990s, implying that they thought they’d be growing rather than downsizing. That was in the late 1990s, and there were at least a few “outsiders” who knew then, even if Kodak did not, that the company was a dead duck. I met a tech-savvy guy in a Mountain View park who was so sure of this, and who explained the reasons so clearly, that I still feel foolish not to have have shorted at-the-money LEAPs out the wazoo.

    • Benjamin June 29, 2011, 7:37 am

      Rick,

      lol… I honestly don’t know what SAP is/was, but my question would seem answered none the less; Kodak was apparently sitting on those patents whilst doing other things. I guess that would explain the whole long-shot bet, as things only might turn out in there favor.

    • fallingman June 29, 2011, 4:02 pm

      SAP is German enterprise software. As I understand it (I’m no engineer), it integrates all operations of a business on a single platform in a very impressive and incredibly useful way…AND…it creates chaos as it’s being installed, learned, and implemented. Note that it was a FIVE year process at EK.

      Been through one rollout, and that’s enough for several lifetimes, thank you.