To hell with the stock market, which continues to jump around like a flea in a microwave. Our favorite story yesterday concerned how customers are deserting cable and satellite TV in droves. It couldn’t happen to a more deserving bunch. Dippin’ Dots and $8 ballpark beer aside, pay TV may be the worst value one can get for one’s buck. So why are subscribers canceling in record numbers? There are two apparent reasons: 1) The Great Recession; and 2) the availability of cheaper video entertainment online.
One might hope this trend would induce cable and satellite providers to do something they have never done before and have probably never even considered – i.e., lower their prices – but we’re not going to hold our breath. Recall that back in the 1960s, for $9.95 a month, cable companies promised commercial-free television that would put network programming to shame. Movie theaters felt so threatened by it that one local theater we can recall had a television set in the lobby with a bobble-head dragon and a sign that asked, “Would you let a monster into your living room?” In retrospect, theater owners needn’t have feared the incursion of cable TV, since we all need an occasional night out. People will continue to go to the movies no matter what, even with theaters charging $8 for a bucket of popcorn and showing movies that are getting worse and pricier by the year.
In retrospect, the premium programming that $9.95 bought in the 1960s was a great deal compared to what $70 buys today from the likes of Comcast. Yes, there are 500 channels, just like futurists promised us back in the Sixties. But about 400 of them are infomercials, and the rest – including such formerly commercial-free fare as AMC – are so heavily loaded with advertising that only someone in a vegetative state could watch for more than an hour or so. We can’t imagine who is actually watching 90-minute films with 30 minutes’ worth of commercial interruptions. We should mention that Turner Classics sits apart from all of this, providing a selection of great movies, terrific commentary by Robert Osborne, and…no commercials! But if you want quality shows, it’ll cost you plenty more. Premium channels like Home Box Office, Starz, Cinemax, and Showtime – the stuff you used to get for your $9.95 – can easily run a monthly TV bill above $150. And on top of that, the cable companies have the gall to charge an extra $10 per TV for high-definition decoders.
Monopoly Breeds Arrogance
Their monopoly pricing power has made cable companies so arrogant that they always turn up near the top of consumer gripe lists. The result is that last tear’s trickle of cancellations has turned into a torrent. America’s nine largest providers lost 195,700 customers in Q2 alone, according to an AP survey, socking cable and satellite providers with their first-ever quarterly loss. The losses across the entire industry were apparently much larger – as high as 450,000, according to one estimate. Customer research suggests that young, educated viewers who aren’t keen on sports or other live programs are finding it increasingly easy to go without cable. The inventory of streamed movies continues to grow, and many of the most popular TV shows are available free online within a day of their original broadcast. TV is too important a part of peoples lives for cable and satellite providers to go out of business, but they’re going to have to offer customers a much better deal if they hope to compete with new forms of video entertainment that are free and easily accessible on devices other than televisions.
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obvious,
Brilliant analogy!
With may-be an exception of TV-business not being an economy, since economy is there to satisfy demand, while whole purpose of TV is to advance pro-government mentality. TV business to it’s customers is what a chain is to a slave.