FB – Facebook (Last:25.59)

Facebook took a spectacular bounce (see inset) last week from within a penny of our longstanding target at 24.71.  Based on actual fills reported by subscribers and some partial profit-taking at 25.13, I had been tracking 200 shares with a cost basis of 24.93.  Since I subsequently advised stopping the position out if the stock created a bearish impulse leg on the 10-minute chart, exit on Friday would have come at 25.68, yielding a theoretical gain of $190. Since the target was prospectively a major one, my gut instinct would have been to stick with the position down to the break-even point. However, by exiting according to a pre-determined, mechanical rule, we put discipline ahead of “feelings.”  I still like the stock and may recommend re-entering when it settles down some.