Scandal Won’t Sink Tiger Woods Inc.

That icon of rectitude, Dave Letterman, took a few cheap shots at Tiger Woods Monday night, but who doubts that the sardonic talk-show host will eagerly kiss the bottoms of Woods’s feet to get him on the show a few months from now, when the world’s greatest golfer has been cleared by his agent for the obligatory media comeback tour?  Tom Hanks, a guest on Letterman’s show that night, showed some class by shooting down each of the less-than-hilarious“Top Ten Ways Tiger Can Improve His Image.” Hanks forced a raucous, fake laugh on #9 (“Change name from ‘Tiger’ to more adorable ‘Puppy’ ”); dead-panned a blank stare on #3 (“Release list of women he did not have sex with”); and declared that he did not “care for that kind of humor” on #6 (“Instead of sweat shops in Asia, have Nike merchandise make sweatshops right here in the USA”). 

Tiger

Lettermen, you may recall, was at the center of a scandal himself just a couple of months ago, when it was revealed by a blackmailer that the married talk show host had been banging at least two women on the Late Night set.  It would appear that that scandal has blown over entirely, at least outside of Letterman’s home. On Monday night, Hanks’ dour reaction shots were funnier than the material itself, but the skit still would have laid an egg if Letterman hadn’t made a couple of jokes at his own expense. “Maybe I’ll learn a little something myself here tonight,” he quipped before reading the list. We’ll lay odds that when Tiger finally comes on his show, Dave will set a standard for sucking up to celebrities that will eclipse all of his previous suck-up interviews with such worthies as Paris Hilton and Madonna. 

Remember Britney? 

Unfortunately for Tiger, his reputation was to descend even further into the slimy depths of the tabloid world on Tuesday, when Us magazine reported that he had not used a condom with two of the nine women named so far in the biggest bimbo eruption since the Clinton presidency. But anyone who doubts that Tiger’s reputation will be resurrected six months from now, and ultimately solidified by a ten-under-par round of championship golf, must have forgotten the sordid saga of Britney Spears, who hit bottom by having her head shaved, going panty-less everywhere she had to climb out of a limo, and performing as though she’d mixed alcohol and sleeping bills before she went onstage. Now look at her: Back again, and bigger than ever! 

In the end, Tiger will be no different.  He’s a billion dollar industry, and too many make too much money off him to allow a scandal, even a salacious one that keeps growing as this one has, to ruin it. Nike wouldn’t dare remove the Swoosh from his cap because they would never get it back. 

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  • Jerry December 15, 2009, 4:57 pm

    A good week into this thing now reveals Tiger may have more problems than he can cope with. The consensus at first was that he will survive intact. My prediction is that he will head out into the Atlantic in his yacht and disappear into the Bermuda Triangle.

  • Thomas December 10, 2009, 7:31 am

    The story about Elin busting out the windows with a golf club probably hacked off someone at GM. Why wouldn’t she have just called OnStar?

  • Deon December 9, 2009, 11:44 pm

    An opinion: This is significant in illustrating how far far away we may be from hitting a bottom in the economy. A quick study of the Great Depression shows how difficult economic times initiated a return to “higher” moral values.

    One has to wonder if we can form an “entertainment index” based on current economic climate? Rick?

    Deon

  • Doug December 9, 2009, 11:26 pm

    Tiger will retain wife and endorsements. Heck, he might even get new ones…Tiagra?

  • GLENNH December 9, 2009, 9:58 pm

    Rick, Maybe you could do a column on Martha Stewart as a follow up to this article. A hind cast review of why cheating pays. Sigh

  • Rich December 9, 2009, 8:46 pm

    Experience shows when the market is at significant turning points, the hoi polloi may be distracted by bread and circus or scandal.

    Just sent Pelosi and Reid pleas for an emergency 1% Total Transparent Tobin Transaction Tax replacing all other government taxes like the failing falling income, payroll and property taxes.

    A copy of emails to the House and Senate Leaders can be requested, customized and sent if anyone cares for their financial future.

    TTTTT supported at one time by Bernanke, Geithner, Summers, IMF before they were bought and paid.

    Currently advocated by UK PM Gordon Brown, John Vanguard Bogle, Warren Buffett, and Nobel Laureates Paul Krugman, Jospeh Stiglitz and James Tobin.

    TTTTT now with a mandatory government borrowing and spending freeze beginning in a year is the only way to learn from two decades of FDR/Hoover mistakes and get out of this financial quagmire to avoid three decades of financial desolation.

    For those who squeal like stuck pigs that a Transaction Tax will destroy market liquidity and drive the Wall Street Casino offshore, be advised Wall Street already pays transaction taxes on $900 T a year, while $625 T OTC off balance sheet bank derivatives that caused this mess and destructive taxpayer bailouts and Fed debt usury actions do not.

    http://www.bloomberg.com/apps/news?pid=newsarchive&sid=atVAGbpceQ_g

    The Constitutional fair, productive, uniform 1% TTTTT can be reduced to one mil or even one basis point after Agency, Social Security and Treasury obligations are paid and the economy grows to its true potential.

    House Ways and Means Committee published my testimony some time ago.
    Now it’s even more urgent.

    Regards*Rich

    JubileeProsperity@gmail.com

  • ayn reagan December 9, 2009, 7:55 pm

    Celebrities keep trying to prove that they are too sleazy to be worshiped, but the American people keep proving that no one can be too sleazy for their taste. Have Americans yet stopped mourning the demise of their cherished crotch-grabbing child molester?

  • Dusty December 9, 2009, 7:47 pm

    Scandal Won’t Sink Tiger Woods Inc.
    It certainly won’t do him any good with his advertisers. A lot of women are really mad at him. Not only did he cheat on his wife, but he cheated on his mistress too.

    The only advertiser that would benefit from his infidelity would be Trojan (since he didn’t wear a condom during his trysts). Tiger could come up with his own line of condoms, with a catch phrase that would appeal to women, like “Put a Tiger in Your …!” ahh? Hmmm. Is that one already taken? LOL

    Dusty

  • fallingman December 9, 2009, 5:04 pm

    It’s all quite sad. What ever happened to integrity?

  • Kevin December 9, 2009, 4:02 pm

    (Yawn) News must be slow today…

  • Peter Montgomery December 9, 2009, 1:09 pm

    an ancient and wise proverb:

    “For by a harlot a man will be reduced to a crust of bread”

  • Another Paul December 9, 2009, 3:42 am

    Tiger will permanently lose a few endorsements. If his wife sticks around, he’ll probably have to do a “Kobe Bryant x 10 ‘apre gift.'” I’d say there is a revision to the pre-nup or an even bigger “breakup fee” in his future. A hundred million here, a hundred million there….

    GM won’t be picking up the deductible for the repair on the Escalade.

  • Edward0 December 9, 2009, 3:25 am

    Britney, “back again and bigger than ever?” No, no, and no. This is, by no means, entirely due to her prior, embarrassing, attention grabbing, exploits, but because her audience has grown up and, as is customary, discarded her. This is what happens to the vast majority of pop stars, and teen idols-most of whom are not terribly talented, just terrible- tend to vanish even more quickly than the average pop star. This is the case whether they be Ricky Nelson, Fabian, David Cassidy, Debbie Gibson, or, in time, The Jonas Brothers.

  • Keith December 9, 2009, 2:58 am

    Tiger will come through in the end. Americans love redemption…. even Britney.